For the record, the guy actually invented this with the intent of it being used to crack down on human trafficking. Traffickers often cover their victims in heavy/unusual makeup before posting pics of them online, to make them harder to detect using normal software.
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So basically this is a case of really shitty reporting. The article could have been about an app used to rescue victims of trafficking but they decided to flippantly make it about make-up
Itβs most definitely a case of shit reporting. He did initially create it to help search for victims of human trafficking, but people just ran with it and made it bad.
Actually the opposite is true. You can check out #app discourse on my blog for more info or some previous reblogs have a lot of good info.